Why You Should Still Have AdSense on Your Site

To get the best out of AdSense for your site, you first need to know how AdSense works.

What happens is that the site owner inserts a portion of java script supplied by Google onto a page of his site. Each time a visitor lands on that page, the java script will read what the page is about, and pull relevant advertisements from the AdSense database.

The ads should therefore be targeted to the content on the web page where the ad resides. Because it is relevant to the search term the visitor used to get to the page, it may encourage the visitor to click on an ad to find out more. If a visitor clicks on an ad, the webmaster earns a percentage of cost-per-click amount that the advertiser is paying Google.

The beauty of this system is that it's the search engine which gets the ads from its database and handles the payment to the site owner automatically. The webmasters don't have to find advertisers willing to put an ad on their site, collect payment, and check all the clicks. All this is done automatically. Of course the returns per ad on much lower than if there was a dedicated ad on the page paying a set amount each month, but there is no work involved on the part of the site owner.

It would be very rare that a relevant ad for a site could not be found in the Google AdSense database. In these rare instances AdSense will supply public service ads. If a site is getting these ads on a regular basis it is past time that a review is made of the page's header and content, or else take AdSense off that page altogether.

One reason why AdSense had become so successful is that it understands the needs of both advertisers and webmasters. It allows different types of ads, such as skyscraper ads, block text ads, one line ads, allowing site owners to choose the type of text ad format which best fits their page layout.

If the ads are integrated into the page layout as seamlessly as possible they may give the possibility of more than one click from visitors who may not be aware that what they are clicking on is in fact an ad. The ads should encourage visitors to do further investigation on their subject because the wording of the ad intrigues them Thus the site owner makes a bit of money and the advertiser gets a visitor to his site.

AdSense publishers can now track not only how much they are making from their sites in total, but also which of their ad placements are the most profitable through the use of channels chosen by the site owner himself. They can get customizable reports from AdSense by url, domain, ad type or category They can get the total number of hits to a page, the total clicks and click through rates, enabling them to adjust ads and pages in order to maximize revenue.

Advertisers can see the benefits associated having their ads served on targeted websites because it increases the possibility that the visitor to the site will also have an interest in what they have to offer.

AdSense is all about the ads being relevant to the page content, and the more targeted your content and headers are to what the page is actually about, the more targeted will be the AdSense, and the more the benefits to both the site owner and the advertiser.

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AdBrite, AdSense Or Bidvertiser - Which is Better?

Lets take a look on each of the ads provider one-by-one.

ADBRITE
AdBrite offers a way for publishers to convert their site's traffic into advertising offers. By posting "Your Ad Here" spaces on their sites, publishers can link site visitors to the advertising opportunities that they are currently offering and therefore generate more interest in the site's ad spaces than would have been possible through only AdBrite's marketplace.

AdBrite also allows publishers to set their own ad rates and to approve and reject ad offers, giving them more power over what goes on their site and for what price than many other networks allow. With 450 million impressions per day on 75,578 sites and numerous advertising and customization options, AdBrite is a large network that offers flexible and innovative ways for publishers to monetize their ad spaces.

Features
1. Customize ads to match your site
2. Approve and Reject ads
3. Works alongside with other ad programs.
4. Text ads
5. Banners
6. Inline ads
7. Full Page
8. InVideo
9. BritePic ie ads in photographs too
10. Support non english sites
11. Referral Program

Payment
AdBrite gives its publishers 70% of the revenues generated from their ad spaces and keeps 30%. Payments are made to publishers by checks in U.S. dollars, and the minimum payment amount is $5, although users must change the default $100 minimum in order to receive checks this small. Earnings under the minimum amount roll over into the next month. AdBrite pays at the end of each month for a publisher's earnings in the month two months prior; for example, revenues made in July will be paid out at the end of September.

Summary
AdBrite offers its users unique ways of advertising and is both easy to use and reliable. It is compatible with other services and can be customized to match a publisher's site theme. The InVideo and BritePic features are particularly attractive, especially for publishers with a lot of multimedia content. Overall, this network is a good alternative for publishers who wish to monetize their sites, especially if they feel that they could easily sell ad spaces to their visitors through on-site ads.

GOOGLE ADSENSE
One of the most well-known and popular advertising networks on the internet, Google's AdSense offers its users a way to monetize their sites through both ad links and the Google search feature. Its main draw is that the advertisements it offers are targeted to fit the content of the page on which they appear and the search terms that are entered into the search field.

This means that the advertisements it displays are more relevant to the content of the site on which they are posted, and therefore more likely to be clicked by visitors to that site. This is a major innovation in advertising and still fairly uncommon among ad networks, and has proven much more effective at earning money for site owners than untargeted advertisements.

In addition, AdSense provides a variety of ways to customize both the ads' appearance and the way in which their value is reported, making it a very comprehensive and straightforward provider of relevant advertisements.

Features
1. Text ads
2. Search Box monetization
3. Automatically customize ads to suite your site
4. Banner

Payment
Receiving payments from this network is fairly simple. AdSense offers both EFT and mailed checks in the user's specified local currency. When a site owner's ad revenue reaches $100 or greater, a payment will be issued to that owner within 30 days of the end of that month. If revenues do not reach $100, the account balance is rolled over to the next month and does not expire.

While Google has not revealed the exact figure or share that the publisher gets, but according to The New York Times, however, calculated from Google's published financial reports that AdSense partners receive 78.5% of the profits that Google makes off of their ad space.

Well its a good news for the publishers there.

Summary
AdSense is a very user friendly ad network that is simple to set up and run for even new site owners. Its targeted advertising makes it more likely that the posted advertisements will appeal to site viewers, and the Google search feature allows site owners to keep viewers on their site longer and also lets them receive revenue for clicked searches.

Reports are customizable so that Adsense users can view and maximize their profits, and receiving payments from AdSense is simple for most people with a major bank account.

Overall, AdSense seems to be a very simple and flexible advertising network.

BIDVERTISER
Bidvertiser burst onto the CPC ad network scene by trying to differentiate itself from the many other contextual networks available. Their innovative business model was, and still is today, to sell their publisher's ads to the highest advertising bidder on a price-per-click basis.

As such, advertisers bid against each other for a publisher's ad space, with the highest bidders always getting displayed on the publisher's website.

Features
1. Completely Customizable ads
2. Extremely low minimum payout of $10
3. 3rd-generation bidding-based system
4. Ads for RSS Feeds
5. Referral Program

Payment
Bidvertiser pays in monthly installments on Net-15 Payment terms, and offers one of the lowest minimum payouts in the industry at only $10. However the $10 minimum payout is for PayPal withdrawals only. In addition to PayPal, Bidvertiser can also pay by check, but the minimum payment for check is $50.

Summary
Bidvertiser excels in every area such as their great control panel and superb level of ad customization. Their greatest feature is arguably their payment options, offering payment via PayPal as well as an incredibly low minimum payment of $10.

Unfortunately, Bidvertiser's targeting is not as powerful as other contextual networks such as AdSense, resulting in poorer conversion rates. In addition, Bidvertiser's smaller network of advertisers leaves the competition not as strong as their Google counterpart.

However, despite their lower payouts, Bidvertiser is still a great company and useful for publishers seeking low minimum payments, custom ad sizes, or simply an alternative to AdSense.

Which is better Adbrite, Adsense or Bidvertiser ?
After reviewing all of the three ad providers you will yourself find that AdSense is not the world's end. Adbrite being the best option in all the categories payments, support and the number of advertisers available whereas AdSense excels in the number of advertisers available and the last one being Bidvertiser which is also a good option but not as good as Adbrite or AdSense.

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